04-Oct-2022
Little Know Ways To Get Life Insurance Leads
Little Known Ways To Get Life Insurance Leads
Life insurance agents, especially new ones tend to get duped into buying expensive leads from various lead generation agencies or lead farms as I call them. They will provide you a quick source of leads be it for final expense, Medicare, term life, or mortgage protection as some companies called it.
Unfortunately, this isn’t really a sustainable way of doing life insurance as a business model. I often hear of agents paying $1000- $2,000 a week on these leads. However, this is completely unnecessary. Many of these leads are shared or otherwise low quality.
So how does one go about getting leads for free or at a very low cost? Let’s go over a few tried-and-true methods that have been employed by many that can be implemented with very little effort, or time wasted.
1) Get a notary commission. This is an additional service you can start to offer that allows you to generate referrals and increase brand awareness. Add this service to your agency’s website and google business profile if you have one.
2) Set your FaceBook profile up to act like a landing page. You get dozens of FB trolls daily. Might as well capture a few leads from that fact. I actually created a 20-minute tutorial on YouTube showing exactly how to best achieve this effect. You can watch the video here
3) Learn to create FaceBook lead form ads with great ad copy. It is a bit tricky and requires practice, but with skill (and proper instruction) you can get quality life insurance leads for $1.00 each. Facebook tries to bamboozle you into page boosts and other methods that don’t work for what your goals really are.
4) Craig’s List. Sounds crazy right? Craig’s list is a monster ad machine. You can create a month-long listing for $5.00. Your ad copy MUST be on point. Use emojis and have a killer headline. These ads work best with some kind of incentive. “Get a ________ just for getting a FREE life insurance quote. This isn’t rebating so long as the incentive isn’t contingent on a policy. Just a quote. I would add a disclaimer “*NO PURCHASE NECESSARY”.
So there you have a few basic steps to get leads flowing. Get a commission. It is used by many different business models as an added service. Play around with some Craig’s List posts in the financial sector. Optimize your personal FB profile page. Your long-term goal should, of course, be to develop your brand, agency, and name for yourself!
We have actually created a course called “The Life Insurance Agent’s 1-Day Lead Generation System” We teach step-by-step how to set up killer FaceBook lead form ads and more. It is a crash course in getting low-cost and even FREE leads. The goal is to break you from the dependency on buying overpriced, low-quality (often shared) leads.
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